CLIENT
TAE Technologies
TAE is on a mission to bring abundant clean energy to the grid—for everyone. This complex brand required an elegant visual system and guidance to function across three internal divisions and two audiences—commercial and scientific. Working closely with TAE and our internal teams (strategy, design, motion, UI, and Dev), I led the build of a custom brand portal that hosts guidance, assets, and inspiration, allowing TAE to easily access and evolve as their brand grows.
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Brand Portal / System Strategy / Brand Guidance / Social Templates / Collateral / Presentation Development /
A decision tree system guides users to scientific
or commercial guidance within the brand portal.
A flexible set of templates for social
media, design, layouts, and presentations
was created to successfully launch TAE’s
new brand to their specific audiences.
Team: Ben McNutt [ECD], Chandler Oseland + Caroline Jones [Designers], Cody Beard [CD, Verbal], Aitor González, VP, Kyle Harrison [UI/UX], Hector Garcia, CIO, Jesús Lizárraga, Fernando Barraza Quintero [DEV], Anton Gammerschmidt [Motion CD], Christina Cooksey, VP, Myles Soderstrom [Content], Claire Williams [Account Director]
My Role: Global Implementation Director, Butchershop, San Francisco
