CLIENT
OneTrust
Upon creating a new category of technology—the Trust Intelligence Platform—OneTrust thought it was time to modernize its brand into one that was more approachable and unmistakable. Our creative team developed a new brand identity with new verbal language, abstract imagery, iconography, and complex geometric patterns, allowing abstract concepts like “trust” to become more tangible for OneTrust’s audiences.
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Brand Portal / System Library / System Strategy /
Brand Guidance / Social Template / Collateral System / Presentation Development
Working closely with our client and internal teams (strategy, design, motion, UI, and DEV), I led the creation of a custom brand portal that hosts OneTrust’s verbal and visual guidance, assets, and inspiration all on one platform.
To ensure OneTrust could immediately launch its brand, we also created a comprehensive set of social media, event, and collateral templates.
A range of audience-specific templates helped the OneTrust team successfully launch their brand identity.
Team: Britt Hull [CD], Caroline Jones, Michelle Wang [Designer], Olivia Crandall [CD, Verbal], Aitor González, VP [UI/UX], Hector Garcia, CIO, Jesús Lizárraga, Fernando Barraza Quintero [DEV], Anton Gammerschmidt [Motion CD], Daniel Mora, Samuel Nute [Account Directors]
My Role: Global Implementation Director, Butchershop, San Francisco
