CLIENT
Samsung
Samsung launches a range of products and hosts events yearly, necessitating a new visual identity system every time. As this involves teams in over 70 countries, clear and concise verbal and visual guidance is crucial. As well as establishing launch and event systems three times a year, I have also overseen the implementation of three significant brand refreshes spanning a decade.
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System Strategy / System Libraries / Brand + Product Launch Toolkits + Guidelines / Templates / Stewardship / Brand Workshops / Presentation Development / ADA Compliance / Custom Font Development
Guidance ensures product launches are globally consistent—from digital to print across all media. Straight-forward guidance, inspiring images and easy-to-access assets help bring the brand to life on a global scale.
Chris Garvey [EDC], Cinthia Wen [EDD], Carolyn Ashburn, Alice Koswara, Thom Pastrano, Carolina Portella, Jenny Joe, Hollis Griffith, Alex Palatano, Giovanna Giordano [Photo Editor], Josh Michels, Sara Scanlan [Implementation Design], Craig Snelgrove [Production Director], Jeff Enslen [Production Design], John Winkleman, Jordan Bosse [Account Team], Cheil [Global Production]
My Role: Implementation Director, Turner Duckworth, San Francisco
