CLIENT

Justpoint

Justpoint’s visual and verbal identity represents their values of honesty, directness, and significance. To create an easy-to-use and customizable brand guideline, I developed a brand portal for them using Frontify, a brand management platform.


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System Strategy / Guidelines / 
Brand Library

A rich toolkit of verbal and visual assets with detailed guidance allows Justpoint to tell their brand and client stories in a meaningful and cohesive way.

Team: Ben McNutt [ECD], Chandler Oseland + Caroline Jones [Designers], Anton Gammerschmidt [Motion CD], Christina Cooksey, VP, Myles Soderstrom [Content], Rocio Delgado [Account Director]

My Role: Global Implementation Director, Butchershop, San Francisco