I bring brands to life in the real world by creating systems that balance guidance and inspiration. As a designer, I specialize in developing systems that are accessible, scalable, and functional. I understand both the big picture and the micro-details that contribute to the success of a visual system.

Case Studies

System strategy / Brand design and evolution / UI/UX design / Brand libraries / Brand templates / Codification of rules + behaviors / Copywriting / Brand asset management / Social templates / Color testing (digital + print) / ADA color compliance / Prototyping / Guideline design

Nice words from nice people

Working with her makes me feel safe, like we’ve covered all our bases.

Carolyn Jones
Designer & Art Director

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Her work speaks for itself, but what really stood out to me was her unwavering care and consideration for others. It was a refreshing and consistent highlight of our collaboration, and I look forward to working with her again in the future.

Hector Garcia Montelongo
Technical Director & Managing Partner
Strange Pixels

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I bet you need someone who can look at a design system, figure out how all the pieces fit together (or should fit together), spend time honing the system’s visual assets, and then create tools that explain how the system works to both internal and external design and marketing teams. And you also want someone who cares as much about design as she cares for her coworkers and clients. You’re looking for Liisa.

Josh Michels,
Concept & Brand System Designer
Former Turner Duckworth

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I would highly recommend Liisa to anyone who is looking to stitch a brand together with intelligence, and finesse. She perfectly balances optimism with realism and always finds the path to great results. Plus, she’s simply fun to work with!

David Turner
Founder, Turner Duckworth

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Recognition

Clio Awards Silver 2022 / Maker’s Mark Visual Identity

Graphis 2022 Silver Award / United HealthCare Visual Identity

DA&D 2022 Shortlist / Maker’s Mark Brand Refresh

One Show 2020 Merit / McDonald’s Visual Identity

Mobius Award 2020 Best of Show / McDonald’s Visual Identity

One Show 2019 Merit / Subway Visual Identity

One Show 2019 Merit / Subway Logo

Red Dot Winner 2019 / Little Caesars Visual Identity

Clio Awards Bronze 2018 / Subway Visual Identity

TED Global Mohawk, Show 11 Winner