I bring brands to life in
the real world with
systems that balance
guidance with inspiration.
I am a brand system designer who specializes in bringing structure, flexibility, and simplicity to complex systems. I create the inspiration, resources, and guidance that enable clients to grow and evolve their brands.
I understand the big picture and the micro details that make a visual system successful. My role involves developing brand system guidance, assets, and means of delivery—from a complex brand portal to a simple, static brand guideline. I have a solid background in both digital and print.
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“Working with her makes me feel safe, like we’ve covered all of our bases.”
– Carolyn Jones, Design & Art Direction
![Subway Logo](https://helloliisa.com/wp-content/uploads/2023/09/subway.png)
![Tebra Logo](https://helloliisa.com/wp-content/uploads/2023/09/tebra.png)
![](https://helloliisa.com/wp-content/uploads/2023/09/united.png)
Software expertise
Figma, Adobe InDesign, Illustrator, Photoshop, After Effects (newby), Pitch, Loom, Strappi CMS, Google Docs, PPT, Word, Excel, Keynote
Recognition
Clio Awards Silver 2022 / Maker’s Mark Visual Identity
Graphis 2022 Silver Award / United HealthCare Visual Identity
DA&D 2022 Shortlist / Maker’s Mark Brand Refresh
One Show 2020 Merit / McDonald’s Visual Identity
Mobius Award 2020 Best of Show / McDonald’s Visual Identity
One Show 2019 Merit / Subway Visual Identity
One Show 2019 Merit / Subway Logo
Red Dot Winner 2019 / Little Caesars Visual Identity
Clio Awards Bronze 2018 / Subway Visual Identity
TED Global Mohawk, Show 11 Winner
TED Global Mohawk / FOR PRINT ONLY – Underconsideration.com
IDSA Copper 2011 / NOOK Color Packaging System
Red Dot Award / Kohler Numi Launch