I bring brands to life in
the real world with
systems that balance
guidance with inspiration.
I am a brand system designer who specializes in bringing structure, flexibility, and simplicity to complex systems. I create the inspiration, resources, and guidance that enable clients to grow and evolve their brands.
I understand the big picture and the micro details that make a visual system successful. My role involves developing brand system guidance, assets, and means of delivery—from a complex brand portal to a simple, static brand guideline. I have a solid background in both digital and print.
⇒
“Working with her makes me feel safe, like we’ve covered all of our bases.”
– Carolyn Jones, Design & Art Direction
System strategy / Brand design / Guideline design / Brand portal architecture + design / Codification of rules + behaviors / Brand templates + grids / Social media launch templates / Collateral kits / Color testing (digital + print) / ADA color compliance / Key visual and campaign extension /
CASE STUDIES
A few clients I've worked with
Software expertise
Figma, Adobe InDesign, Illustrator, Photoshop, After Effects (newby), Pitch, Loom, Strappi CMS, Google Docs, PPT, Word, Excel, Keynote
Recognition
Clio Awards Silver 2022 / Maker’s Mark Visual Identity
Graphis 2022 Silver Award / United HealthCare Visual Identity
DA&D 2022 Shortlist / Maker’s Mark Brand Refresh
One Show 2020 Merit / McDonald’s Visual Identity
Mobius Award 2020 Best of Show / McDonald’s Visual Identity
One Show 2019 Merit / Subway Visual Identity
One Show 2019 Merit / Subway Logo
Red Dot Winner 2019 / Little Caesars Visual Identity
Clio Awards Bronze 2018 / Subway Visual Identity
TED Global Mohawk, Show 11 Winner
TED Global Mohawk / FOR PRINT ONLY – Underconsideration.com
IDSA Copper 2011 / NOOK Color Packaging System
Red Dot Award / Kohler Numi Launch