Samsung launches a range of products and hosts various events every year, which necessitates a new visual identity system for each. As teams in over 70 countries are involved, clear and concise guidance is crucial, both in verbal and visual formats. Apart from establishing launch and event guidelines, I have also overseen the brand implementation for three significant brand refreshes across a decade.

• System strategy
• Guideline design
• Key Visual extension
• Codification of rules
• Copywriting
• Stock photography licensing
• Custom font development / testing
• Color testing (digital + print)
• ADA color compliance