Client: OneTrust

Upon developing a new category of technology—the Trust Intelligence Platform—OneTrust thought it was time to modernize its brand into one that was more approachable and unmistakable. Our creative team created a brand system with verbal content, abstract images, iconography, and complex geometric patterns, allowing abstract concepts like “trust” to become more tangible for OneTrust’s audiences.

Working closely with OneTrust and our internal teams, I led the creation of a custom brand that hosts verbal and visual guidance, assets, and inspiration all on one platform. This unique tool was a first for our client and for our team.

  • System strategy
  • Guideline design
  • Key Visual extension
  • Codification of rules
  • Copywriting
  • Stock photography licensing
  • Color testing (digital + print)
  • ADA color compliance
  • Brand templates
  • Launch and evergreen social media kits
  • Collateral kit
  • PowerPoint development
  • Brand asset management
Custom brand portal / Brand templates / Brand assets / Social media launch kit

Once the new visual identity was established
my team rolled out event designs and a suite of
launch templates, which included an extensive
PPT deck, email signatures, stationery, case
studies, data sheets, a series of email
newsletters, evergreen social templates,
stationery and wearables.

OneTrust tradeshow image

OneTrust Brut Grotesque font example with example of font in use on a laptop

OneTrust color study examples for RGB and CMYK


A range of audience-specific templates
helped the OneTrust team successfully
launch their brand identity.

OneTrust PowerPoint thumbnails


A clear visual system makes it easy for users
to understand how to use OneTrust graphics.

OneTrust image guidance examples

The Team

My Role: Global Implementation Director
Agency: Butchershop Creative

Creative Team: Britt Hull (CD), Caroline Jones (Lead Designer), Michelle Wang

Digital Design: Aitor González, VP
Motion: Anton Gammerschmidt
Account Team: Daniel Mora, Samuel Nute