Upon developing a new category of technology—the Trust Intelligence Platform—OneTrust thought it was time to modernize its brand into one that was more approachable and unmistakable. Our creative team created a brand system with verbal content, abstract images, iconography, and complex geometric patterns, allowing abstract concepts like “trust” to become more tangible for OneTrust’s audiences.
Working closely with OneTrust and our internal teams, I led the creation of a custom brand that hosts verbal and visual guidance, assets, and inspiration all on one platform. This unique tool was a first for our client and for our team.
