Justpoint’s visual and verbal identity represents their values of honesty, directness, and significance. To create an easy-to-use and customizable brand guideline, I developed a brand portal for them using Frontify, a brand management platform.
Client: Justpoint
- Guideline design
- Codification of rules
- Copywriting
- Color testing (digital + print)
- ADA color compliance
- Custom font development/testing
- Brand asset management
Digital brand site / Brand assets /
Grids and templates
A comprehensive set of tools and
guidelines empowers Justpoint to
deliver compelling and consistent
brand and client narratives.
The Team
My Role: Global Implementation Director
Agency: Butchershop
Creative: Ben McNutt (ECD), Chandler Oseland (Lead Designer), Olivia Crandall (ACD), Caroline Jones, Michelle Wang
Content: Christina Cooksey (VP), Myles Soderstrom
Strategy: Lillian Pontius-Goldblatt
Motion: Anton Gammershmidt
Account: Rocío Delgado