Justpoint hero image of a layout with grid

Client: Justpoint

Justpoint’s visual and verbal identity represents their values of honesty, directness, and significance. To create an easy-to-use and customizable brand guideline, I developed a brand portal for them using Frontify, a brand management platform.

  • Guideline design
  • Codification of rules
  • Copywriting
  • Color testing (digital + print)
  • ADA color compliance
  • Custom font development/testing
  • Brand asset management
Digital brand site / Brand assets / Grids and templates

A comprehensive set of tools and
guidelines empowers Justpoint to
deliver compelling and consistent
brand and client narratives.

Justpoint layout example Justpoint layout example Justpoint type layout example Justpoint icon examplesJustpoint Out of Home layout examples

The Team

My Role: Global Implementation Director
Agency: Butchershop

Creative: Ben McNutt (ECD), Chandler Oseland (Lead Designer), Olivia Crandall (ACD), Caroline Jones, Michelle Wang

Content: Christina Cooksey (VP), Myles Soderstrom
Strategy: Lillian Pontius-Goldblatt
Motion: Anton Gammershmidt
Account: Rocío Delgado